The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine

The key to getting more traffic lies in integrating content with search engine optimization and social media marketing

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines